Friday, June 13, 2008

Growing Billboard

Dare we say that we actually like something from McDonalds? It's a billboard that was set up in Chicago last fall to promote their "health conscious" menu, and just won a Gold Award for Leo Burnett at the Innovative Advertising Awards.

Fast Food News (a prime TreeHugger source of breaking news) says "the creative team worked closely with a horticulturalist to create a billboard that could start with 1½-inch spouts and grow into lush leaves. The garden appears to be safe from being plucked apart by birds because there is no place for them to perch and peck."

1 comment:

teneisha said...

woah! I'm surprised they were the first ones to think of such a simple idea.

Now if we could just get them to stop using so much paper and Styrofoam in there joints.